Content that makes the digital world go round.
These are just a few of the brands I have worked with, including links to my writing and examples of my work.
Wahi
Crafting content and brand strategy for a new digital and AI-powered real estate vertical backed by Canada’s largest realty group.
Landing page copy + taglines
Thought leadership + neighbourhood guides (ex. Toronto Neighborhood Guides: Leslieville)
Product descriptions + UX guidance
PCL
Capturing the technologies and culture that define a multi-billion dollar construction firm.
Case studies (ex. Safety: Our Greatest Indicator of Success)
Service descriptions (ex. Sustainability)
Brand style guide
HSB - A Munich Re Company
Bringing clarity and accessibility to a complex digital-first subsidiary of the world’s largest reinsurance company.
Web and homepage copy
Case studies (ex. Relayr: Enabling customer success through technical partnerships)
Content strategy
Canadian Scholarship Trust Foundation
Telling the story of one of Canada’s most important non-profits and using digital innovation to empower students with better access to scholarships.
Core company pillars and brand building
Partner outreach programs
Wrote all current content on the site