I love what lots of people love. Travel, great food, live music, and being active. But for every passion, I go all out.

For example: did you know that within 10 months of going on my first-ever run, I completed a half marathon in under 2 hours? Now I’m in training for my first full marathon.

Let’s talk food. Favorite restaurants in Toronto? Rasa and Lake Inez. Music? I’ve been playing drums for 22 years and been to more concerts than I can remember.

On the professional side of things, I have been in brand strategy and copywriting for over a decade, working my way from volunteering in the newsroom of a community radio station to leading content strategy for one of North America’s most impactful digital agencies. Expanding a brand’s narrative and finding new ways to authentically tell their story is a passion of mine, and that’s evident through my portfolio of work. I have experience across many industries, but personally enjoy working in the financial sector, specifically because I really enjoy explaining complex topics through easy-to-digest explainer content.

I approach brand storytelling like this: some people say they’re “good at making boring things sound interesting.” That’s not me. For passionate companies and product leaders at the forefront of the innovation economy, the very definition of your work makes it compelling. I thrive with any opportunity to make what’s nascent, reachable. To make the bleeding-edge a piece of cake. Turn the labyrinthine into a recipe for delicious Minotaur stew. You get the picture.